Recapture Visitors Who Exit Your Dealership Website

by Adam Ross, Managing Director, Infinite Prospects, Inc.

How many unique visitors does your dealership's website receive each month? 3,000? 10,000? 25,000?

The volume of shoppers who leave your website without completing a form, calling, or any other interaction - and then never return - is staggering; sometimes as high as 75%.

A percentage of those people mistakenly closed the window that they were using to browse the inventory, not really meaning to leave the site, however it's difficult for some to open a new window and quickly find the webpage or website they were just viewing. Others may have clicked on a link to a 3rd party site (like YouTube or DealerRater) that didn't open in a new window, thereby causing a site exit.

What if there were a way to re-engage 20-40% of those folks and bring them back to the website? Actually, there is!

The Importance of Positive Online Reviews To Car Dealers

by Adam Ross, Managing Director, Infinite Prospects, Inc.

How many positive reviews from customers does your dealership have on Google Plus Local, DealerRater, Cars.com and other consumer review websites? If the answer is "not many," "not enough,"or "none," then you're significantly increasing your chances of being ruled out by many potential customers and losing them to your competition.

Want to increase your dealership's sales and service opportunities by 80%? Get more positive reviews and push those negative reviews down! Statistics show that 4 in 5 consumers choose NOT to do business with a company because they read negative consumer reviews online, or because the dealer they wound up doing business with had substantially more positive reviews.