by Adam Ross, Managing Director, Infinite Prospects, Inc.
How many unique visitors does your dealership's website receive each month? 3,000? 10,000? 25,000?
The volume of shoppers who leave your website without completing a form, calling, or any other interaction - and then never return - is staggering; sometimes as high as 75%.
A percentage of those people mistakenly closed the window that they were using to browse the inventory, not really meaning to leave the site, however it's difficult for some to open a new window and quickly find the webpage or website they were just viewing. Others may have clicked on a link to a 3rd party site (like YouTube or DealerRater) that didn't open in a new window, thereby causing a site exit.
What if there were a way to re-engage 20-40% of those folks and bring them back to the website? Actually, there is!
Infinite Prospects is an authorized reseller of Site Rebound by AutoE Dealers. Site Rebound launches a separate webpage in the background as the shopper navigates your website. When visitors to the site close their current browser window, they will see a simple webpage (that was already loaded) with some buttons to go back to the website, a video spokesperson that they can play a message from, and a coupon for additional savings on a vehicle purchase.
Results from current dealer clients of this technology have shown this tool highly effective for:
- Driving shoppers back to the new and used car inventory and specials pages on your dealer website.
- Converting email leads to your CRM tool via the included coupon.
- Directing shoppers back to your home page, finance app, and trade evaluation pages on your dealership's website.
- Generating phone calls to your dealership through the phone number on the page.
- Keeping your dealership top-of-mind with shoppers for longer.
A website visit to the inventory list does not trigger the window - only viewing a vehicle from the list.
After clicking on a vehicle, notice that there is now another window that launched and is hidden behind the website you're viewing - that's Site Rebound at work.
Eastchester Chrysler Jeep Dodge Ram's Site Rebound - A "Last Chance" Window that Appears to Customers
These are the types of results that Site Rebound is delivering WEEKLY to dealers who subscribe to the service:
Wishing you and your loved ones a Happy & Healthy 2013! You can always contact Adam Ross at (201) 448-7253 (SALE) to schedule your one-on-one technology, online advertising and/or social media strategy review for your car dealership.
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