by Adam Ross, Managing Director, Infinite Prospects, Inc.
How many positive reviews from customers does your dealership have on Google Plus Local, DealerRater, Cars.com and other consumer review websites? If the answer is "not many," "not enough,"or "none," then you're significantly increasing your chances of being ruled out by many potential customers and losing them to your competition.Want to increase your dealership's sales and service opportunities by 80%? Get more positive reviews and push those negative reviews down! Statistics show that 4 in 5 consumers choose NOT to do business with a company because they read negative consumer reviews online, or because the dealer they wound up doing business with had substantially more positive reviews.
