Dealerships: Get Used Car Leads and Calls from Craigslist

Worry-Free Craigslist / Facebook / YouTube Posting for Car Dealerships - Get More Leads and Calls from Craigslist

Infinite Prospects can help you generate leads and calls from Craigslist for your dealership. We provide a month-to-month, FULLY AUTOMATED Craigslist posting tool with full transparency and track-ability.

Our service posts approximately 15-25 used cars per day on Craigslist and staggers templates, subject lines, and more. We analyze what time of day the most people are searching Craigslist for the vehicles you have in-stock, then post during those hours to keep your cars at the top of the list, while tracking every Craigslist ad view.

Recapture Visitors Who Exit Your Dealership Website

by Adam Ross, Managing Director, Infinite Prospects, Inc.

How many unique visitors does your dealership's website receive each month? 3,000? 10,000? 25,000?

The volume of shoppers who leave your website without completing a form, calling, or any other interaction - and then never return - is staggering; sometimes as high as 75%.

A percentage of those people mistakenly closed the window that they were using to browse the inventory, not really meaning to leave the site, however it's difficult for some to open a new window and quickly find the webpage or website they were just viewing. Others may have clicked on a link to a 3rd party site (like YouTube or DealerRater) that didn't open in a new window, thereby causing a site exit.

What if there were a way to re-engage 20-40% of those folks and bring them back to the website? Actually, there is!

15 Reasons You Should Use Google Voice

by Adam Ross, Managing Director, Infinite Prospects - Online Solutions for Car Dealerships - (201) 448-7253 (SALE) http://infiniteprospects.com

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…
This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

Does your Dealership have Unclaimed Facebook Places Pages?

If the answer is yes, claim them and merge them with your current Fan page!

Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page  pages before you do so.

Here's how to claim and administer the pages that are not your fan page, but represent your business:

Automate Your Inventory Posting to Craigslist with Infinite Prospects

Sample Craigslist Ad

Is your dealership posting vehicles on Craigslist? If so, do those listings direct shoppers from Craigslist to a unique landing page? Where is that landing page hosted?

Cargigi offers dealerships a month-to-month, FULLY AUTOMATED Classified Posting solution starting at $399/mo. for the first Craigslist market, and $299/mo. for each additional Craigslist market.

This service handles everything “from-soup-to-nuts” for the dealership with full transparency, so all you have to do is sit back and answer the phone and emails that come in as a result.

Each ad is image-based with multiple photos, a toll-free number and alternate choices the shopper may also like. Clicking anywhere on that image directs the shopper to an independent landing page of the same vehicle that includes a lead form for the shopper to submit their contact info. Any lead submitted through the form is routed to the dealership’s CRM tool.

The $399/mo. single-market subscription fee from Cargigi includes a Live Market Activity Monitor program so you can track what’s happening real-time with your active listings on Craigslist.

Also included is a unique toll-free number (which redirects to wherever the dealership desires) that tracks and records all calls, enabling you to monitor and listen to those calls online.

For a limited time Cargigi will also include, free of charge, access to the ADAM (Auto Data Automated Management) inventory management system and reporting tool.

Call us today at (201) 481-1424 or Click Here for more information about Cargigi Classified Postings or to schedule your demo test drive. 

Infinite Prospects is an authorized Cargigi Autos reseller.

3rd Party Landing Page Directed from Craigslist - Click to View in a New Tab or Window and Click Again to Magnify

Tie Your Craigslist Ads to Your Facebook Fan Page and YouTube with Cargigi Autos and Infinite Prospects

What if every person who shopped your vehicles on Craigslist were directed to view the same vehicle listing on your Facebook fan page with video?

Cargigi recently released a new Social Media package add-on to their Automated Classified Posting service for $299/mo. that enables dealerships to do just that! Get more eyeballs to your Fan Page and increase the possibility for “Likes!”

By adding an Inventory section to the dealership’s Facebook Fan Page, Cargigi’s Craigslist ads can now direct every click from the Craigslist ad posting to view the same vehicle on the dealership’s Facebook Fan Page. The Cargigi-sponsored toll-free number appears on the listing as well as a lead form for the shopper to submit their contact info. Any lead submitted through the form is routed to the dealership’s CRM tool.

Cargigi’s Social Media package also includes YouTube video creation and integration. A video is created for each used car by stitching the photos together, adding a text-based intro-and-outro and a Text-to-Speech voiceover description of the vehicle. Cargigi uploads each video to the dealership’s YouTube channel and ties it to the Facebook Fan Page inventory listing.

From now through October 31, 2011, any dealership currently not subscribed to any of Cargigi’s services are eligible to receive a very special offer. When you sign your dealership up for a single-market Craigslist package at $399/mo., we’ll include the Social Media Package add-on FOR NO ADDITIONAL CHARGE - not for a limited time but FOREVER! Save over $3500/year!

Call us today at (201) 481-1424 for more information about Cargigi Social Media integration or to schedule your demo test drive.
Infinite Prospects is an authorized Cargigi Autos reseller.

How should dealerships price new cars online?

As an Automotive Internet Sales Expert, I am often asked:

How should I price my cars online for my dealership? 

Dealerships need to have a strategy for setting markup on new vehicle pricing online. Of course, consumers want to see the lowest price for the car they want. So... give them what they want!

Remember that front-end gross is only one of the many ways to profit from a sale: you also have the Accessories/Warranty avenue, plus the potential of profiting from a trade-in. That doesn't even count the future service revenue or ancillary profit received from any referrals the consumer may send you.

The best practice I've seen, after years of experience, research and thought, is:

Mirror-image the markup and pricing offered in your traditional offline advertising, most often your newspaper ad.

Mirror-imaging your traditional advertising pricing gives the consumer a consistent, trustworthy experience. It's also legally and ethically the right way to treat a customer.

Many consumers shop using a combination of tools: reading offline ads, communicating directly via email, visiting the showroom, calling the sales department, visiting your dealership's website, etc. Shouldn't consumers receive the same price on a vehicle regardless of which channel they use to communicate with your dealership? (That's a rhetorical question).

A good friend and I were discussing the matter and he brilliantly observed, "When a dealership purchases a newspaper ad, they place an offer out there having little to no idea exactly who is going to read the ad, and whether it's resonating. But with a price email you know exactly who is receiving it, and depending on which CRM tool you use, whether they saw that price. Why wouldn't you hit them with the ad pricing?"

What are your thoughts about pricing strategies for car dealerships?