by Adam Ross, Managing Director, Infinite Prospects, Inc.
How many unique visitors does your dealership's website receive each month? 3,000? 10,000? 25,000?
The volume of shoppers who leave your website without completing a form, calling, or any other interaction - and then never return - is staggering; sometimes as high as 75%.
A percentage of those people mistakenly closed the window that they were using to browse the inventory, not really meaning to leave the site, however it's difficult for some to open a new window and quickly find the webpage or website they were just viewing. Others may have clicked on a link to a 3rd party site (like YouTube or DealerRater) that didn't open in a new window, thereby causing a site exit.
What if there were a way to re-engage 20-40% of those folks and bring them back to the website? Actually, there is!

